How can we best serve Amanda Trujillo, now?
I have a plan, and much evidence suggests it could work. Forget “support,” forget “standing by,” forget sympathy and empathy and outrage, for a moment. We now have achieved plenty of all of those things. I think we should offer more – ensure Amanda retains her license, her good name, and her career. I surely can’t offer certainty, but I can offer a fair shot of success, without asking more than many Nurse are already offering.
My last posts have been lengthy, so here’s a short version – I suggest the full ones if you can find the time, worth it, please trust me on that. My plan makes more sense if you know a bit more about the history and successes of Social Media advocacy outside of Nursing. The short version: initially tiny groups of plain old average powerless people, with much less credibility and wherewithal than that of the average Nurse, have repeatedly used Social Media to organize. Using these tools they have defeated the following in some way – all real well-documented examples, I give my word and reputation on it. These examples are more fully describes in other posts:
- The Bishop of the Boston Diocese of the Catholic Church at the time, Bernard Law (resigned) – look up Voice of the Faithful,
- The television network CBS,
- The Communist Party of China,
- The Stalinist government of Belarus,
- Multiple Arab dictatorships,
- And so on. Think I’m exaggerating? Wrong – look it up in my other posts or elsewhere. I do my homework.
Nurses, do you honestly think we can’t organize and play as equals with tiny Banner Health, or any BON? Tiny? That’s right – Think Communist China, or the Catholic Church, or the government of Egypt, as noted above – in comparison, yes, absolutely, Banner Health and all the BONs put together don’t seem nearly as tough or scary, do they? Poor people have succeeded, more than once, and more often with each passing day, under ruthless oppression without any rights or rule of law – we have laws, rights, and much greater resources. Will they try to stop us? Of course, that’s a given. Try to scare us – again, a given. They will try to demoralize us, confuse us, divide us. They will do their best to defeat us, silence us, beat us into submission, so to speak – that is how the powerful stay on top. Will they succeed? Don’t be so sure – the world is changing in our favor. Look at those example if you think I’m wrong – history is on our side, if we get with the program and adapt. We have a huge advantage here – big old organizations are inherently slow, cautious, unable to adapt quickly. With Social Media, used well, we learn to run circles around such foes.
OK, enough with the cheerleading, accurate as it is – remember, I do my homework.
Here’s my proposal – I need help with the details. It’s a version of the ploy that beat CBS. Folks in that case found a way to cheaply and easily have peanuts delivered to CBS headquarters (read the other posts, this wacky notion actually makes sense if you know the details) as a form of protest. They found a vendor on-line (Nuts.com, I believe – its in the longer posts), and they convinced people to order nuts, to be delivered to CBS: small, cheap units per order. Enough people participated – and their cause was trivial – that CBS received TWENTY TONS of nuts, as well as lots of delivery guys and reporters – such a human interest story it was! Huge unwanted attention. CBS had done nothing wrong, they just aggravated fans by canceling their favorite TV show – but they caved. the show was renewed.
All we need to do? Change the script a bit:
1) Replace CBS as target with Banner Health or AZ BON,
2) Find a different gift/prop – it’s no good repeating a story, you want to attract the press. Novelty thus a must. Must have some story behind it to suck up attention. Must cost something to have impact (see the other posts, this is a crucial point), but not very much, so people participate. Here are some ideas I worked up with my wife on the way to dinner tonight:
- Valentine Hearts with note: “Nurses Care” You don’t need to be blunt – its easy to explain the whole plan to the press when the time comes, and they will want to know if we pull it off dramatically enough.
- In reference to Amanda’s laughable mandated Psych Eval: A bug of mixed nuts with note : “Looking for a nut? Ask a nurse.”
- More aggressive but funny: A Campaign to “Send them their nuts in a bag,” again referencing the Psych eval in a way, but mostly sounding tough. I’d love to try it (it would be fun!), but it’s probably not a great idea in political terms.
- I ended up gravitating to nuts, because I was researching that peanut campaign looking for tips, the puns come easily (I always like that), and because Nuts.com became very enthusiastic the last time around, even building an Ad campaign around the whole thing. We could be more original, but Nuts.com has some strong selling points, and there are only so many ways to order relatively cheap deliveries simply to another state. I’ll keep researching this point, ans so far all my legwork was on my phone AND when the car wasn’t moving – I should have much more success on the Mac at home
3) Find a vendor like Nuts.com , as already noted: we need easy ordering to gain the most participants, because such a plan depends on recruiting as many participants as possible: that’s how tiny cheap individual orders become TWENTY TONS on delivery.
4) Arrange for publicity. To your blogs! And traditional media typically follow your lead once something grows a bit, especially if its dramatic, unusual, or has a goof heart-jerking back story. Who can beat Amanda T for drama, conflict, good guys and bad guys, scandal, conspiracy? Add a novel protest angle, and you have a winner! Publicity city, folks, and all for free. If it works out, we’ll have reporters talking to each other about it on TV, Editorials, newspapers, radio – the skies the limit!
Now imagine poor old AZ BON, or any old-school Nursing organization for that matter – would they really stand up to all that pressure, just to look like jerks and maybe worse so they can spank poor Amanda T? So far it has been most convenient, most prudent, and most politically savvy, to throw her under the bus. We can change all that, and show the world what it now mean to throw Nurses, and nurses under that bus. Let’s do it.
In conclusion – I need your support, Amanda T and your fellow Nurses need your support, and I need your IDEAS, although I’m making progress, I’d rather get the answers more easily: the Social Media way.